Better World Blog
Better World Blog
Funding Literacy ... By the Book!

Welcome to the Better World Books Blog! We created this forum to connect you with other members of the BWB community and to help you stay informed. We think this will be a powerful tool for all of us as we continue to grow and expand our support for world wide literacy.

» Thursday, November 29, 2007
Posted by Aaron King, Director of Campus Acquisitions.

You may have heard, Better World Books was recently anounced as "B Corporation".


You may also have heard the fancy business jargon:  "With the certification, Better World Books joins a growing international network of purpose-driven businesses dedicated to setting a new standard for social and environmental performance, creating benefit for all stakeholders, not just shareholders."


How ironic, a statement that explains how B corporations are different from a standard "C Corporation", but uses the same confusing business-speak to do so.

Now don't get me wrong, I have a business degree, and I respect and understand the need for very specific language and multi syllabic nomenclature in order to be effective within the business world;  however, I also understand how corporate vernacular can sound ridiculous to the average human being.

So lets break it down for  a second.  Capitalism itself has a bad reputation to many people.  You hear "Capitalism", you think "big evil corporation exploiting people". And  then you hear things like "the best way to make your operation more robust is by improving your economies of scale", and you think "who actually talks like that?".  ( I will admit, I occasionally speak like that) But let's face it, Capitalism itself is powerful.  What if we could harness this power, and use it for good? 

Well, that's what it means to be  B Corporation.  The power of Business, the intention of goodness.  It's like using a Hybrid cars made out of recycled parts to deliver meals on wheels to hungry people.

Or in our case, it is selling books to promote literacy.


You may have noticed that I used the word "ironic" a couple paragraphs up here.  Being that we are all about literacy, I feel compelled to clear up how this word is often misused.  Many people have said "that is ironic", when they actually meant to say "that is humorous", or "that is unfortunate".  Irony means  achieving a result that is the opposite of your intentions.  The best example is Oedipus, from Greece.  He was given a prophecy that he would someday kill his father and marry is mother.  Clearly, that is not something he would want to happen... so he moved far away.  As a result of his departure, he ended up not even recognizing his parents later in life, and (SPOILER ALERT!! Stop reading if you do not want to know the fate of Oedipus) he ended up in fact killing his father and marrying his mother.  Poor Oedipus.


Now, I could say "how ironic that I warned you of 'spoiling'" the Oedipus story.  But that would be wrong.  It is not ironic at all, just humorous that I would use a spoiler alert to protect you  from learning the end of a story that has been around for millions of years*, when typically spoiler alerts are only used for new stories.

In Summary:
1. Better World Books is proud to be a B Corporation.
2. B Corportions are awesome.
3. Irony is a powerful literay device if used properly, but with great power comes great responsibility.
4. Times were tough in Ancient Greece

-Aaron

*Hyperbole used for effect.

Posted by Aaron K. on 11/29/2007 UTC
#    Comments [2]
11/29/2007 8:01:08 PM UTC
You can use all the fancy jargon you want. You say you have a triple bottom line but I would argue that you have no bottom line because you get your books for free. You then drive the price down to pennies which makes the whole book business even more untenable for anyone not on your scale. The fact that you donate books you can't sell does not make you a charity in my opinion. Right now your "social responsibility" appears to be largely rhetoric.
11/30/2007 7:28:31 AM UTC
I am responding because I volunteer with BWB and do feel like I have a bit of understanding to address your concerns. However, my thoughts and opinions should not be taken as the thoughts and opinions of BWB. I would encourage you to personally speak with one of the founders/regional directors so that they can address your concerns.

I don’t see that you have given any proof of your argument that Better World Books has “no line at all”. The books are not for free as you claim them to be. Both intangible and financial costs exist for this company in order to obtain these textbooks and allow them to be used in a more resourceful way by worldwide communities in desperate need of such textbooks for their suffering literacy programmes.

One of the intangible costs that we cannot ignore is the level of thought and effort that the founders had placed into designing this program and continuously invest into this company. You can give a person a paycheque for their thoughts, but the true value of their actions can only be measured by the impact they have on the community they live in. Of course, how a donator/volunteer/employee/recipient of the donated textbooks feels they have been impacted is much different from a local small-scale vendor of used textbooks.

Some of the financial costs that help BWB to receive the textbooks include cost of shipping textbooks, cost of maintaining the warehouse, cost of equipment used in sorting through the textbooks, cost of setting up the website, cost of employing the individuals who will help to manage and operate the organization, and so on. The books that can be sold online provide the funding necessary to PAY for the above-mentioned costs. And yes, community members who are interested in supporting the initiative have donated these textbooks to BWB.

But if you are to claim that BWB is not a triple bottom line company because they did not initially PAY for the textbooks, then you have discounted how organizations around the world operate. Initially, all of our natural resources were free; they had no property rights associated to them, and were thus accessible to and usable by every single being on this planet. But, as our ancestors started to realize the value of these resources, they started to limit how much a person can use these resources. The increased consumption also led to scarcity of our resources, placing even more pressure for assigning property rights to natural resources and allowing individuals to make profits from such resources.

BWB donator’s have paid for the right to own the textbooks they are donating. With that right, they have the choice of selling the textbook to local and smaller scale vendors, throwing it away, burning it, etc. But they also have the choice to donate it to BWB, who, as I said earlier, has chosen to use the value of the textbooks in a more resourceful way. For example, instead of throwing a textbook out that is deemed “outdated” in a society where bookstores allow us to buy books that have different versions/quantities of the same information, we can allow another individual in desperate need of literacy resources to value the information present in the textbook and perhaps improve their living conditions.
So ultimately, it is up to the individual to decide what they feel is the best fate for their textbooks. BWB offers individuals the choice of aiding schools, libraries, and individuals for obtaining textbooks that are necessary for successful literacy programs; programs that lack current information and resources. They also offer individuals the choice of diverting textbooks from the main waste stream by allowing them to recycle their used books. Small-scale vendors on the other hand allow an individual to make a personal profit (although it’s not a profit when you consider how much you might pay for a textbook initially).

What does Triple Bottom Line even refer to? The organization seeks to maximize SOCIAL, ENVIRONMENTAL and ECONOMIC profits, not for themselves, but for the individuals impacted by their decisions. The BWB websites are all wonderful in pointing to how BWB is a TBL organization. The staff-members are phenomenal at listening to concerns you might have in order to understand your point more clearly before trying to address your concerns. As it stands, I don’t see that you have provided sufficient information for them to respond back to you appropriately.
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