Posted by Jack Hanlon, Northeast Regional Director

As many of you may know, December 1st is World AIDS Awareness Day.  From the World AIDS Day site:

According to UNAIDS estimates, there are now 33.2 million people living with HIV, including 2.5 million children. During 2007 some 2.5 million people became newly infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.

Around 95% of people with HIV/AIDS live in developing nations. But HIV today is a threat to men, women and children on all continents around the world.

Started on 1st December 1988, World AIDS Day is not just about raising money, but also about increasing awareness, fighting prejudice and improving education. World AIDS Day is important in reminding people that HIV has not gone away, and that there are many things still to be done.

[...] The 2007 theme, “leadership”, highlights the need for innovation, vision and perseverance in the face of the AIDS challenge. The campaign calls on all sectors of society such as families, communities and civil society organizations - rather than just governments - to take the initiative and provide leadership on AIDS.

There you go, click the link and find out how to help.

You may be saying "I understand why you bring in environmental issues on the blog, Better World Books has a triple bottom line that emphasizes environmental impact, but why a focus on AIDS today?" (although you're likely not using these exact words...)

Well, reader, note the following:
”Recognizing that poverty, underdevelopment and illiteracy are among the principal contributing reasons to the spread of HIV/AIDS…”

(Para 11, United Nations General Assembly (UNGASS)
Declaration of Commitment on HIV/AIDS 2001)

Now you get it, right? Our work everyday with literacy partners Worldfund, Books for Africa, Room to Read and The National Center for Family Literacy is all about getting books and education to the people that most need them. In this way we make our effort to battle poverty, underdevelopment and illiteracy, the very things that the UN has identified as the "principal contributing reasons to the spread of HIV."

We don't just talk a big game folks, we walk it. So get out there, tell a friend, spread the word, start a book drive, or buy a book, but make sure to do something to live out the tenet that "we must be the change we wish to see in the world." -Ghandi